Outlet audit
Studying the state of the current trade indicators at your outlet, helping to understand the effectiveness of the merchandisers, and most importantly, to determine: how effective are your sales at a given time.
The goals and objectives of a trade audit are:
• Analysis of the work of the merchandiser
• Examines and evaluates compliance with the standards of product display according to planograms, organization of shelf space, quality and volume of display and other indicators
• Control of the placement of goods at additional places in the outlet
• Analysis of competitors' products
• Examines competitors' proposals, pricing policies, marketing activities, numerical distribution and other parameters.